Crumpled Coke Can Poetic Justice 12-14-4 The photo of a crumpled can of Diet Coke told the story in the Atlanta Journal Constitution, 30-1-2000, Coke’s hometown paper. Fitting, poetic, just, but tragic for the company once rated “The Most Admired Business in the World”. Today Coke wouldn’t even make the list. Sales are down, profits collapsing, and 6,000 employees soon will be gone. (To make room for 6,000 defence attorneys?) The tragedy is stupendously larger than 6,000 jobs; it affects hundreds of millions of unwarned, innocent, afflicted consumers across the broad face of planet earth. * This crisis can’t be solved by belt tightening, greater efficiency, more advertising, etc. It’s so bad Coke can’t say the word; to pronounce it will bring instant cataclysm. That […] Read More