This story is all about big pharma marketing at its ‘best.’ You’ve probably seen the television commercials – attractive actors, glowing with health, ride horseback or swing tennis rackets while testifying to the ability of various cancer therapies to prolong life. Although a disclaimer (“these results are not typical”) always follows, the fine print doesn’t do much to dispel the powerful message of these upbeat commercials – that, with the right treatment, remission is within the cancer patient’s grasp. (Are you ready for the truth?) As big pharma continues to paint an unrealistically rosy view of cancer patients’ outcomes and survival rates, patients are bankrupting themselves to obtain treatments that are ineffective (at best) and feature an array of life-threatening side effects. Big pharma results […] Read More