Do 8 out of 10 dentists really prefer Colgate? Americans, as P.T. Barnum once noted, are not all that difficult to fool, and our nation’s somewhat weak math skills don’t help. A Pew Research Center report issued last year, which studied test results of 15-year-olds, ranked the United States 35th in the world in math. Not only has this weakness in understanding numbers created opportunities for mass exploitation by Big Pharma and other industries, it has led to needless and mostly unwarranted fear. While Americans don’t understand math, be assured that corporations do, and they happily use it to mislead and obfuscate in the name of selling their products. Big Pharma doesn’t only target consumers with its misleading advertising; it also targets your doctor. And […] Read More
