By Aleksandra Todorova Reporter, SmartMoney.com “Surveys find that about 40% of what we actually buy [in the supermarket] is impulse items, products that were not on our list,” says Phil Lempert, a supermarket industry expert. How do the supermarkets do it? Here are five ways. 1. Eye Candy Most shoppers are fully aware that supermarkets deliberately put candy and magazines at the checkout counters, where they can easily tempt bored and hungry shoppers. But it doesn”t stop there. Throughout the store, supermarkets strategically arrange products on the shelves in a way that makes you buy more. Take, for example, the cereal aisle — it”s usually located directly across from the candy section. “It”s a mother”s greatest nightmare,” Lempert says. “You”ll find breakfast cereals on one […] Read More